More about Veo

Where aesthetics meets ethics....

Visit to shop sustainable luxury & eco essentials, and discover unique independent 'statement brands' in Fashion & Apparel, Health & Beauty, Food & Drink, and Home & Leisure.

We're a future-facing online marketplace, as an ethical and 100% vegan alternative to Amazon, Ebay, and other online platforms. All our vendors and brands who join to sell on the platform must be approved against our 'earth friendly' criteria that demonstrates their commitment to fair, sustainable, high-quality trading = friendly to the earth, and everyone on it (human and non-human!).

We proudly have the Best Buy badge from Ethical Consumer, and are scored as part of their ‘Amazon alternatives’ series for where to shop… Veo is No.1 out of the 25+ rated sites!

Veo makes the kind, healthy, green choices simple and easy = effortlessly ethical®.

And we're always looking out for incredible brands to join our community, so if you know any brands who would be great to join please get in touch at our Join as a Vendor page to register your brand and apply to open a shop.

Key information

We're online and available internationally 24/7. Join our newsletter, and connect with our social media channels for updates, news, and awesome product reviews and videos.

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Are all the products your entity (business, brand, organisation) produces and/or retails suitable for vegans? If no, then, unfortunately, you cannot register as we only accept submissions from 100% vegan entities.


Which of the following best describes you (professionals and sole traders) or your organisation?



Is your organisation an independent business/brand or a corporate owned business/brand?


Are you a BAME (Black, Asian & Minority Ethnic) owned/run business/organisation?


What type of business/organisation are you?


Are you a woman-owned/run business/organisation?


Social, Economic and Environmental Justice

Which social, economic or environmental justice causes does your entity (business, brand, organisation) support or promote (e.g. through social media posts, donations, attending protests and other direct actions etc.)?

Animal rights



Climate justice

Economic justice

Environmental justice


Feminism and gender justice

Food justice

Global justice

Refugee and asylum justice

LGBTQIA justice

Palestinian solidarity

Prison abolition

Racial justice

What do you do to support or promote each of the causes you have identified?

Volunteer work with aligned organisations (e.g. Vegan Organic Network), and social media posts and blogs highlighting the causes and how to help.

Does your business/organisation have an ethical labour policy or code of practice (either formal or informal) which ensures fair labour practices?


Does your business/organisation have policies and practices which actively promote diversity and inclusion?


Is your business a member of the World Fair Trade Organisation?


Do any of the products you produce and/or retail, or ingredients you use, have fairtrade certifications?

Many (one to two thirds)

Do you source products and/or ingredients from companies and suppliers that support fair labour practices?


Environment and Sustainability

If any of the products you produce and/or retail, or ingredients you use, have a sustainable production certification, please indicate which certifications apply?

Certified organic

Rainforest Alliance certified

Certified stockfree-organic

Global Organic Textile Standard (GOTS) certified

Natrue certified

Other certification

Overall, how many of the products that you produce and/or retail, or ingredients you use, are certified by the sustainable production certifications listed in the question above?

Many (one to two thirds)

Are any of the products that you produce and/or retail, or ingredients you use, produced using sustainable production methods albeit uncertified?


Are any of the products that you produce and/or retail, or ingredients you use, free of palm oil?

Many (one to two thirds)

If any of the products that you produce and/or retail, or ingredients you use, contain palm oil, is it sustainably sourced?


Do you reuse, recycle and/or donate any waste products (e.g. food, plastics, packaging etc.)?


Do you only use recycled or recyclable materials for packaging?


Is all of your packaging biodegradable?


Does your business, organisation or project follow a zero waste philosophy?


Energy, Transport and Distribution

How many of the products you produce and/or retail, and/or the ingredients you use, are made in the country in which your entity (business, organisation) is based?

Many (one to two thirds)

Giving Back

Does your business support or give back to the local community in any way?


Ethical Banking

Does your business/organisation use an ethical bank or building society?


What was the motivation behind your brand, business or organisation? What did you want to change in the world?

We aim to redefine the nature of consumerism and shift perceptions of sustainability. For us, sustainability isn’t a choice, but a necessity. Providing an avenue for consumers to lead healthier and happier lives through sustainable choices, and the use of products that not only last longer but are of higher quality and are the better alternatives to those widely available. When we say 'sustainable' we mean it holistically, that takes into account our 3 pillars of:

  1. kind: Promoting dignity and quality of life for all humans and animals.
  2. healthy: Promoting health & happiness for mind, body, and soul.
  3. sustainable: Promoting planet awareness, sustainability and biodiversity.

Who is the team behind your brand, business or organisation?

We are having our team photos taken in the coming weeks to add to the website, but currently (March 2021), the team is 7: Joe, Lindsey, Danielle, Amelia, Luigi, Joel, Chikwendu. You can see some of us in our video on this page which was shot at our offices.

As a business and our expanding team, we have a commitment to diversity, equity, and inclusion. We approach our work fearlessly, learn quickly, improve constantly, and celebrate our wins at every turn. Everyone is welcome — as an inclusive workplace, our employees are comfortable bringing their whole authentic selves to work.

We are also hiring, and expect to have 3-5 new team members join us this year.

What one thing about your brand, business or organisation would most surprise us or is not known outside of your team?

One of our team (who was not vegan) had a health scare in 2019 and moved to eating vegan which cured them, without the need to undergo chemotherapy or immunotherapy. This was great to see the incredibly positive power of a compassionate wholefood plant-based vegan lifestyle in action.

If your brand, business or organisation could be granted one wish, what would you wish for?

For the principles and ethos by which Veo operates to become the standard for all business worldwide!

Is there anything else that you would like to share with us about your brand, business or organisation?

We love to hear from our customers, so please feel free to get in touch on our socials or email and let us know what you think about our business (the site, our brands, videos) - and any ideas you'd like to see as we continue to improve and grow our platform to become a go-to destination for conscious consumers to discover a world of aspirational alternatives.

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