Sandra Nomoto

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Company: Sandra Nomoto
Website: sandranomoto.com

More about Sandra Nomoto

Feel like you/your company’s the world’s best kept secret?

Desire to do more personal storytelling and brand building through social media, blogs, emails, or podcasts?

Desperate to pass on tedious admin tasks to a rock star who has experience and connections in the vegan industry?

Ready to publish books, get in the media, and speak to audiences in a big way?

I work with impact-driven leaders across North America to streamline their admin & content and amplify their brand so they can solve the world’s biggest problems with their companies or influence. I also work with authors who want to have a positive impact on people through their books.

If you:

- love storytelling (even if you’re introverted)
- help people, animals, or the planet by specializing in a specific industry or knowledge area
- often work on many projects outside the 9 to 5
- want a #1 who works five times faster than the average person
…let’s jam!

Key information

My business is 100% online. I work from 9:30am - 5:30pm Pacific Time Monday to Thursday, and 9:30am to 12pm Pacific Time Friday.

Veganism

Which of the following best describes you (professionals and sole traders) or your organisation?: Vegan

Ownership

Is your organisation an independent business/brand or a corporate owned business/brand?: Independent
Are you a Grassroots organisation (for projects, charities/NGOs)?: No
Are you a BAME (Black, Asian & Minority Ethnic) owned/run business/organisation?: Yes
What type of business/organisation are you?: Sole trader
Are you a woman-owned/run business/organisation?: Yes

Social, Economic and Environmental Justice

Which social, economic or environmental justice causes does your entity (business, brand, organisation) support or promote (e.g. through social media posts, donations, attending protests and other direct actions etc.)?

Animal rights

Anti-slavery

Climate justice

Environmental justice

Environmentalism

Feminism and gender justice

LGBTQIA justice

Racial justice

What do you do to support or promote each of the causes you have identified?

I share a lot of content related to these issues on social media, on my blog, and through donations.

Does your business/organisation have an ethical labour policy or code of practice (either formal or informal) which ensures fair labour practices?

Yes

Does your business/organisation have policies and practices which actively promote diversity and inclusion?

Is your business a member of the World Fair Trade Organisation?

Environment and Sustainability

Do you reuse, recycle and/or donate any waste products (e.g. food, plastics, packaging etc.)?: Yes
Does your business, organisation or project follow a zero waste philosophy?: Yes

Giving Back

Does your business support or give back to the local community in any way?: Yes

Ethical Banking

Does your business/organisation use an ethical bank or building society?: Yes

What was the motivation behind your business? What did you want to change in the world?

After closing my first business, a public relations agency, in 2018, I didn't think I wanted to stay in marketing/communications but after freelancing for almost two years, I meditated in December 2019 and was given a message to write for vegan businesses. It was a sign that told me I needed to continue writing and communicating for work, but this time specifically for an industry that is helping to solve some of the world's biggest problems: climate change, animal cruelty, health, poverty, environmental racism, and social injustice, to name a few.

Today, I focus my administration and marketing efforts on vegan leaders, and offer a suite of services for authors who want to have a positive impact with a book.

Who is the team behind your business?

I'm a one-person team, but there are a number of suppliers that help me keep things running: web/graphic designer, web and email hosting person, accountant, and a virtual assistant.

What one thing about your business would most surprise us or is not known outside of your team?

Something I don't think people know about me is how incredibly efficient I can be—I work five times faster than most people. Speed does not always equal quality, but that's why I'm an editor too; I'm very detail-oriented.

If your business could be granted one wish, what would you wish for?

Having exactly four clients that are very different from each other to work with each month, for which I do an equal amount of work.

Is there anything else that you would like to share with us about your business?

One of the things I do on the side of my desk is co-host Vegan Entrepreneurs Group (VEG) Networking Canada, Canada's only vegan networking group. I also authored Vegan Marketing Success Stories, the world's first vegan marketing book that won a Vegan Choice Award in 2023.