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More about LXMI

LXMI—Beauty for Humanity™—is an ethical clean beauty brand that combines sustainable luxury skincare with a unique social and environmental mission. LXMI enables the individual consumer to make a positive, global impact through their daily skincare regimen.

Value-led, not valued-added, through late humanitarian and brand founder Leila Janah’s unique #givework model, LXMI aligns with fair-trade women’s cooperatives in developing nations in the harvesting process of the raw botanical ingredients used in the skincare line. By paying the female producers three times the local living wages, it enables marginalized women in underprivileged communities to lift themselves and their families out of poverty. The downstream effect: chipping away at and preventing some of the world’s most serious issues, including childhood malnutrition and human trafficking.

The importance of dignified work and having access to sustainable economic opportunities for some of the world's poorest communities is paramount, especially for marginalized women, who are often underserved by the traditional, shorter-term model of charity and aid. Driven by its thoughtful supply chain, the brand furthermore provides local communities with financial incentives to preserve biodiversity in the region. In turn, halting deforestation, habitat loss for wildlife, and fighting climate change.

LXMI represents beauty in action, proving it’s more than skin deep.

Key information

Sourced from rural regions around the world, LXMI’s raw ingredients harness the healing powers of Mother Nature, deriving from rare, potent ethnobotanical and wild plants that indigenous communities have used for centuries. Highly concentrated with unique phytochemicals, vitamins and minerals, each sustainably collected ingredient, fair trade and USDA Organic certified when possible, has been carefully researched and purposely selected for its unique set of skin-healing and multi-correctional properties.

With some known like Argan, Marula and Rosehip, others like Tuhka, Amla, Kigelia, Ximenia, and Resurrection Bush extract are new to the skincare scene. While each key, the late serial social impact entrepreneur Leila Janah founded LXMI after a chance discovery of Nilotica, the brand’s signature ingredient, at a market in Uganda.

Nilotica nuts grow wild on trees in the lush Nile River Valley in northern Uganda and south Sudan in East Africa. An heirloom varietal of shea, Nilotica nuts are packed with allantoin, Vitamin A, E & K and essential fatty acids— 25% more than traditional shea.

Essential fatty acids, the building blocks of healthy cell membranes, keep skin hydrated, plumper looking and youthful, while allantoin promotes healthy cell development. Vitamin A thickens and stimulates the dermis by increasing the blood flow to reduce the appearance of fine lines, Vitamin E deeply moisturizes and protects skin against free radicals, while Vitamin K promotes collagen production and improves elasticity in the skin. Despite its nutritional superiority, Nilotica is underutilized in the cosmetic market due to its exclusivity and remote harvesting location.

With LXMI’s fully vegan and cruelty-free line, you can now experience this exotic skin superfood among with some of the best botanical ingredients Mother Nature has to offer.

Contact information

Website: www.lxmi.com

Email: [email protected]

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Are all the products your entity (business, brand, organisation) produces and/or retails suitable for vegans? If no, then, unfortunately, you cannot register as we only accept submissions from 100% vegan entities.


Which of the following best describes you (professionals and sole traders) or your organisation?



Is your organisation an independent business/brand or a corporate owned business/brand?


Are you a Grassroots organisation (for projects, charities/NGOs)?


Are you a BAME (Black, Asian & Minority Ethnic) owned/run business/organisation?


What type of business/organisation are you?

Social enterprise

Are you a woman-owned/run business/organisation?


Social, Economic and Environmental Justice

Which social, economic or environmental justice causes does your entity (business, brand, organisation) support or promote (e.g. through social media posts, donations, attending protests and other direct actions etc.)?

Animal rights

Climate justice

Economic justice

Environmental justice


Feminism and gender justice

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What do you do to support or promote each of the causes you have identified?

Please see company description

Does your business/organisation have an ethical labour policy or code of practice (either formal or informal) which ensures fair labour practices?


Does your business/organisation have policies and practices which actively promote diversity and inclusion?


Do any of the products you produce and/or retail, or ingredients you use, have fairtrade certifications?

Many (one to two thirds)

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Environment and Sustainability

If any of the products you produce and/or retail, or ingredients you use, have a sustainable production certification, please indicate which certifications apply?

Certified organic

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Overall, how many of the products that you produce and/or retail, or ingredients you use, are certified by the sustainable production certifications listed in the question above?

Many (one to two thirds)

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Are any of the products that you produce and/or retail, or ingredients you use, free of palm oil?


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Energy, Transport and Distribution

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