Little Fishy Swim

Little Fishy Swim

Little Fishy Swim

More about Little Fishy Swim

Little Fishy Swim is on a mission to inspire the next generation of little ocean lovers and clear the ocean of plastic, one plastic bottle at a time!

All of our adorable ocean-inspired designs are made from recycled plastic bottles that would otherwise pollute our oceans, and $1 per sale is donated back to ocean clean up charities here in Australia.

Key information

- Bespoke ocean-inspired designs
- UPF50+ certification for extra sun protection on all styles
- Full of Mum-approved features, like our signature snap stud gusset for easy changes
- Spend $90 to qualify for free Australia-wide shipping
- Packaged in a biodegradable swim pouch and shipped in a recycled plastic mailer

Contact information


Email: [email protected]

Connect & follow Little Fishy Swim


Are all the products your entity (business, brand, organisation) produces and/or retails suitable for vegans? If no, then, unfortunately, you cannot register as we only accept submissions from 100% vegan entities.


Which of the following best describes you (professionals and sole traders) or your organisation?

Plant based


Is your organisation an independent business/brand or a corporate owned business/brand?


Are you a Grassroots organisation (for projects, charities/NGOs)?


Are you a BAME (Black, Asian & Minority Ethnic) owned/run business/organisation?


What type of business/organisation are you?


Are you a woman-owned/run business/organisation?


Social, Economic and Environmental Justice

Which social, economic or environmental justice causes does your entity (business, brand, organisation) support or promote (e.g. through social media posts, donations, attending protests and other direct actions etc.)?


What do you do to support or promote each of the causes you have identified?

We use recycled materials in our products and donate $1 per sale to ocean clean up

Does your business/organisation have an ethical labour policy or code of practice (either formal or informal) which ensures fair labour practices?


Is your business a member of the World Fair Trade Organisation?


Do you source products and/or ingredients from companies and suppliers that support fair labour practices?

As much as possible

Environment and Sustainability

If any of the products you produce and/or retail, or ingredients you use, have a sustainable production certification, please indicate which certifications apply?

Other certification

Overall, how many of the products that you produce and/or retail, or ingredients you use, are certified by the sustainable production certifications listed in the question above?


Are any of the products that you produce and/or retail, or ingredients you use, produced using sustainable production methods albeit uncertified?


Are any of the products that you produce and/or retail, or ingredients you use, free of palm oil?


Do you reuse, recycle and/or donate any waste products (e.g. food, plastics, packaging etc.)?


Do you only use recycled or recyclable materials for packaging?


Is all of your packaging biodegradable?


Does your business, organisation or project follow a zero waste philosophy?


Giving Back

Does your business support or give back to the local community in any way?


Ethical Banking

Does your business/organisation use an ethical bank or building society?


What was the motivation behind your project? What did you want to change in the world?

Living in Sydney, Australia, like many young families we get so much pleasure out of visiting our incredible beaches and oceans. I was shocked to hear the statistic that by 2050 our oceans are likely to contain more plastic than fish (MacArthur Foundation) - that wasn't a world I wanted to leave for my daughter. Instead, I wanted to do my bit to help, by creating a swim line that would not only inspire the next generation of little ocean warriors but help preserve our beautiful oceans for them to enjoy. By making our swimwear out of recycled plastic bottles, we hope to divert 1 million plastic bottles from the ocean by 2025.

Who is the team behind your project?

Little Fishy Swim is run by Bondi Beach-based mum-of-one, Jess, with occasional 'help' from her 2-year-old daughter Lila. But everyone who buys from us becomes part of our mission too. Like we always say, individually we may be one drop, but together we can save an ocean.

What one thing about your project would most surprise us?

People sometimes assume recycled fabric will be thinner or lesser quality than 'virgin' materials - but I've found the opposite. One of the most common bits of feedback from our customers is the quality, softness and durability of our material, plus our fibre is OEKO-Tex certified and our swimsuits UPF50+ rated for sun protection. I too assumed I might have to compromise to maintain our eco-credentials, but that hasn't been the case at all. Now I wonder why anyone buys regular polyester?

If your project could be granted one wish, what would you wish for?

Ban the plastic bag! If there's one thing worse for the ocean than plastic bottles, it's plastic bags! Turtles and dolphins mistake them for jellies and choke on them, they snag on coral and cause all sorts of other sorts of mayhem. In countries where they've introduced a charge for taking fresh bags in the supermarket, their use has fallen dramatically - but there's really no need for them at all. We should all use re-usable fabric totes instead.

Is there anything else that you would like to share with us about your project?

We're always working through how we can make our project even more 'ocean-friendly'. Already, we donate $1 per purchase to an incredible ocean clean up charity here in Australia and have tried to use recycled and biodegradable materials only for our packaging and shipping. Keep an eye on our website and Instagram as we've got lots of new ocean-friendly products in the works, which will help us remove even more plastic bottles from our ocean ecosystem.

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