Jo Ruff

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Company: Jo Ruff

More about Jo Ruff

Vegan Therapy –

My work brings together my experience as a vegan, activist and therapist to support people who are affected by the emotional impact of becoming aware of animal suffering, engaging in activism, or navigating a world that often minimises the reality of animal harm.Many vegans and activists experience a wide range of feelings — shock, horror, sadness, helplessness, grief, guilt, pain, disappointment, anger, despair, and a deep yearning to help. These responses are valid, human, and often overwhelming. My approach centres on recognising your individual needs, strengthening your coping strategies, and helping you stay grounded while continuing to live in alignment with your values.

Specific Therapy Skills:

Vegan trauma — the emotional impact of witnessing or learning about animal cruelty
Vegan depression — low mood linked to ethical distress, isolation, or compassion fatigue
Activism trauma/stress — burnout, guilt, overwhelm, anger, despair, and the emotional toll of bearing witness

Key information

All my therapy is delivered online, so you can join sessions from the comfort and privacy of your own home. I offer support with vegan trauma, vegan depression and activism‑related stress, alongside a wide range of therapeutic needs. Sessions are 60 or 90 minutes, with availability on daytimes, as well as Thursdays, Fridays and Sundays.

Contact information

Email: [email protected]

Connect & follow Jo Ruff

Veganism

Are all the products your entity (business, brand, organisation) produces and/or retails suitable for vegans? If no, then, unfortunately, you cannot register as we only accept submissions from 100% vegan entities.: Yes
Which of the following best describes you (professionals and sole traders) or your organisation?: Vegan

Ownership

Is your organisation an independent business/brand or a corporate owned business/brand?: Independent
What type of business/organisation are you?: Sole trader
Are you a woman-owned/run business/organisation?: Yes

Social, Economic and Environmental Justice

Which social, economic or environmental justice causes does your entity (business, brand, organisation) support or promote (e.g. through social media posts, donations, attending protests and other direct actions etc.)?: Animal rights
What do you do to support or promote each of the causes you have identified?: I will provide compassionate, vegan‑aligned therapy that validates the emotional impact of animal suffering, supports activism‑related wellbeing, and offers a safe space for clients who wish to explore their values and experiences around animal rights.
Is your business a member of the World Fair Trade Organisation?: No

Giving Back

Does your business support or give back to the local community in any way?: Yes