More about HOWND

HOWND has a simple mission: to improve the health and wellbeing of dogs without unnecessary harm to other animals and the planet. Since 2015, HOWND, has evolved into a multi award-winning ethical lifestyle brand for Britain’s dogs. We also export to the EU, US, South Africa and beyond.

Pet Care - All-natural pH-balanced pet care including conditioning shampoos, body mists, antibacterial wipes, paw balms and even a banana facial are made using essential oils, botanicals and a Vegan alternative to Keratin.

Food & Treats – Our 100% Plant-Powered Superfood for dogs as well as our Hemp Wellness Treats are perfect for all breeds with skin conditions, meat protein allergies and sensitive tummies. And for any pet parent who wants to safely and healthily remove some, or all meat, from their fur baby’s diet.

HOWND products are accredited by Cruelty Free International, PETA Cruelty Free, PETA Not Tested on Animals, the Vegetarian (Vegan) Society and the Ethical Company Organisation.

“We believe the world would be a better place if more people embraced the power of plants. Our products are kind to our precious planet and the animals that inhabit it. That’s why dogs and their humans love HOWND.” Jo Amit, co-founder.

Key information

We are based in the UK and office hours are generally Monday-Friday 9-5pm.
We can only ship to customers within the UK from our website. Please email us for export enquires.


50% off your first subscription

Promo code: FOOD50

Go to website

When you subscribe to Superfood or Hemp Wellness Treats, you will receive 50% off your first subscription of any or all products. Then 10% off for life until you amend or cancel. By creating an account, you can manage your own subscription, add products, amend dates and so on.

Contact information


Email: [email protected]

Telephone: 020 3004 5255


Devonshire House, Manor Way
United Kingdom


Wheelchair access: Yes

Wheelchair accessible toilet: Yes

Connect & follow HOWND


Are all the products your entity (business, brand, organisation) produces and/or retails suitable for vegans? If no, then, unfortunately, you cannot register as we only accept submissions from 100% vegan entities.


Which of the following best describes you (professionals and sole traders) or your organisation?



Is your organisation an independent business/brand or a corporate owned business/brand?


Are you a Grassroots organisation (for projects, charities/NGOs)?


Are you a BAME (Black, Asian & Minority Ethnic) owned/run business/organisation?


What type of business/organisation are you?


Are you a woman-owned/run business/organisation?


Social, Economic and Environmental Justice

Which social, economic or environmental justice causes does your entity (business, brand, organisation) support or promote (e.g. through social media posts, donations, attending protests and other direct actions etc.)?

Animal rights


What do you do to support or promote each of the causes you have identified?

We run our own yearly fundraising event, Bring Your Dog To Work Day, to support animal rescue and re-homing charities. We also organise the rescue and re-homing of stray dogs in Portugal to find forever homes in the UK. We support initiatives like Lucy's Law (anti puppy farming) and attend APDAWG (All-party Parliamentary Dog Advisory Welfare Group) events throughout the year. And our products are all plant-based which lends support to protecting our planet and supporting anti-cruelty to animals.

Does your business/organisation have an ethical labour policy or code of practice (either formal or informal) which ensures fair labour practices?


Does your business/organisation have policies and practices which actively promote diversity and inclusion?


Is your business a member of the World Fair Trade Organisation?


Do you source products and/or ingredients from companies and suppliers that support fair labour practices?


Environment and Sustainability

If any of the products you produce and/or retail, or ingredients you use, have a sustainable production certification, please indicate which certifications apply?

Certified organic

Other certification

Overall, how many of the products that you produce and/or retail, or ingredients you use, are certified by the sustainable production certifications listed in the question above?


Are any of the products that you produce and/or retail, or ingredients you use, produced using sustainable production methods albeit uncertified?


Are any of the products that you produce and/or retail, or ingredients you use, free of palm oil?

Many (one to two thirds)

If any of the products that you produce and/or retail, or ingredients you use, contain palm oil, is it sustainably sourced?


Do you reuse, recycle and/or donate any waste products (e.g. food, plastics, packaging etc.)?


Do you only use recycled or recyclable materials for packaging?


Is all of your packaging biodegradable?


Energy, Transport and Distribution

How many of the products you produce and/or retail, and/or the ingredients you use, are made in the country in which your entity (business, organisation) is based?

Many (one to two thirds)

Giving Back

Does your business support or give back to the local community in any way?


Ethical Banking

Does your business/organisation use an ethical bank or building society?


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