More about Ethique

At Ethique, caring for people and the planet is at the heart of everything we do. It’s our belief that this care includes being good to the creatures we share the planet with too. Our products are purposefully vegan & cruelty free and have been from the start. The difference? They’re two distinct positions and we won’t compromise on either.

Not only does Ethique not test on animals, but we only use ingredients that haven’t been tested on animals. We won’t take the dishonest and disingenuous route of getting another organisation to test on animals for us either. Why would we when there are so many harm-free alternatives?

Fortunately, there are immense volumes of data available to us (and other organisations, of course) about ingredient safety and efficacy. This information renders animal testing unnecessary for most companies. Instead, the best course of action is to formulate products based on the data and the safety it proffers. Then, test those products on willing human participants.

Taking an absolute stance against animal testing is not without its consequences. While the practice is illegal in many countries including New Zealand, India, and the EU, Chinese law mandates that all products in physical stores be tested on animals first. This means our bars won’t be available on shelves in China until the current legislation is overturned, but the good news is that these rules don’t apply to anything sold directly to consumers. Our Chinese fans can still buy from us online.

Another promise? Vegan ingredients, without exception.

This means we don’t use any ingredients derived from animals. Even if an animal doesn’t die in production, there’s too much risk of poor treatment and exploitation for us to be involved.

To be frank, it’s strange and unfortunate that this is a stance we take and not an expected part of doing business. We’ve proven that naturally derived, plant-based ingredients do a far superior job, with none of the harm, and it’s a stance that we will never change.

Additionally to our strong cruelty free and vegan stance, Ethique bars are packaged in home compostable packaging, the ingredients in our bars are ethically and sustainably sourced, greywater safe, and strictly palm oil free. We also have iron clad legislation against child labour and exploitation of any kind in our supply chain, partner with farming cooperatives and women-led businesses for our ingredients and donate 2% of sales to aligned charities and community organisations - namely environmental, sustainability and animal welfare causes.

Contact information


Email: [email protected]

Telephone: +64 3 379 4073

Connect & follow Ethique


Are all the products your entity (business, brand, organisation) produces and/or retails suitable for vegans? If no, then, unfortunately, you cannot register as we only accept submissions from 100% vegan entities.


Which of the following best describes you (professionals and sole traders) or your organisation?



Is your organisation an independent business/brand or a corporate owned business/brand?


Are you a BAME (Black, Asian & Minority Ethnic) owned/run business/organisation?


What type of business/organisation are you?

Social enterprise

Are you a woman-owned/run business/organisation?


Social, Economic and Environmental Justice

Which social, economic or environmental justice causes does your entity (business, brand, organisation) support or promote (e.g. through social media posts, donations, attending protests and other direct actions etc.)?

Animal rights

Climate justice

Economic justice

Environmental justice


What do you do to support or promote each of the causes you have identified?

Business practices, donations, sponsorships, partnerships.

Does your business/organisation have an ethical labour policy or code of practice (either formal or informal) which ensures fair labour practices?


Do any of the products you produce and/or retail, or ingredients you use, have fairtrade certifications?

Many (one to two thirds)

Do you source products and/or ingredients from companies and suppliers that support fair labour practices?


Environment and Sustainability

If any of the products you produce and/or retail, or ingredients you use, have a sustainable production certification, please indicate which certifications apply?

Certified organic

Other certification

Overall, how many of the products that you produce and/or retail, or ingredients you use, are certified by the sustainable production certifications listed in the question above?


Are any of the products that you produce and/or retail, or ingredients you use, produced using sustainable production methods albeit uncertified?


Are any of the products that you produce and/or retail, or ingredients you use, free of palm oil?


Do you reuse, recycle and/or donate any waste products (e.g. food, plastics, packaging etc.)?


Do you only use recycled or recyclable materials for packaging?


Is all of your packaging biodegradable?


Energy, Transport and Distribution

How many of the products you produce and/or retail, and/or the ingredients you use, are made in the country in which your entity (business, organisation) is based?


Giving Back

Does your business support or give back to the local community in any way?


Ethical Banking

Does your business/organisation use an ethical bank or building society?


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