Athar’a Pure

Athar’a Pure

Athar’a Pure

More about Athar’a Pure

Athar’a Pure is a natural, premium skincare line made of precious plant botanicals and inspired by the skincare rituals of South Asian brides and Ayurveda beauty.

Athar’a Pure is the culmination of rich family traditions, powerful science and above all, love. Athar’a Pure’s unique line of skincare products was created to bring centuries of knowledge, rich heritage and exotic eastern plant botanicals to you in way that is accessible and works with a modern lifestyle.

Key information

Athar'a Pure products are natural, vegan and certified cruelty free by Leaping Bunny!

Athar’a Pure is on a mission to leave a legacy of positive impact for the planet. We partner with organizations like Trees for Life to plant nutritious moringa trees to impoverished communities around the world. We are also committed to zero-waste packaging, with most of our components being glass, cardboard and biodegradable packaging peanuts with minimal to no plastic components.


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Connect & follow Athar’a Pure


Are all the products your entity (business, brand, organisation) produces and/or retails suitable for vegans? If no, then, unfortunately, you cannot register as we only accept submissions from 100% vegan entities.


Which of the following best describes you (professionals and sole traders) or your organisation?



Is your organisation an independent business/brand or a corporate owned business/brand?


Are you a BAME (Black, Asian & Minority Ethnic) owned/run business/organisation?


What type of business/organisation are you?


Are you a woman-owned/run business/organisation?


Social, Economic and Environmental Justice

Which social, economic or environmental justice causes does your entity (business, brand, organisation) support or promote (e.g. through social media posts, donations, attending protests and other direct actions etc.)?

Animal rights



Climate justice

Economic justice

Environmental justice


Feminism and gender justice

Food justice

Global justice

Refugee and asylum justice

LGBTQIA justice

Palestinian solidarity

Prison abolition

Racial justice

What do you do to support or promote each of the causes you have identified?

I’m an activist myself, I participate in protests, various causes through donations and raising funds. We also are active partners with Trees for Life and One Tree Planted, as well as Leaping Bunny.

Does your business/organisation have an ethical labour policy or code of practice (either formal or informal) which ensures fair labour practices?


Does your business/organisation have policies and practices which actively promote diversity and inclusion?


Do any of the products you produce and/or retail, or ingredients you use, have fairtrade certifications?

Many (one to two thirds)

Do you source products and/or ingredients from companies and suppliers that support fair labour practices?

As much as possible

Environment and Sustainability

Overall, how many of the products that you produce and/or retail, or ingredients you use, are certified by the sustainable production certifications listed in the question above?

Many (one to two thirds)

Are any of the products that you produce and/or retail, or ingredients you use, produced using sustainable production methods albeit uncertified?


Are any of the products that you produce and/or retail, or ingredients you use, free of palm oil?

Many (one to two thirds)

If any of the products that you produce and/or retail, or ingredients you use, contain palm oil, is it sustainably sourced?


Do you reuse, recycle and/or donate any waste products (e.g. food, plastics, packaging etc.)?


Do you only use recycled or recyclable materials for packaging?


Is all of your packaging biodegradable?


Does your business, organisation or project follow a zero waste philosophy?


Energy, Transport and Distribution

How many of the products you produce and/or retail, and/or the ingredients you use, are made in the country in which your entity (business, organisation) is based?


Giving Back

Does your business support or give back to the local community in any way?


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